Interview with the head of baby care products renting service, Monbébé

​

Motivation and advantages of this service

The main reason is that we have three children ourselves, and this kind of baby care products are relatively short-term, phased needs, and the child will not use it again when he grows up. Supplies such as baby seats and baby toys are relatively high price. At that time, I wanted to say that if consumers can rent these items, they can use more affordable price to meet such short-term needs. Also, the items can be used more efficiently, and reducing the problem of idleness or waste. If you lower the price of some reusable items, you can put money to better use, such as milk powder, diapers and other consumables.

​

Main customers 

Initially, we assumed that the service is provided for the family with more children, or people who has a short-term demand for these commodities. It was later discovered that there were also someone who are mostly abroad, but return to Taiwan temporarily will have such a demand. The leasing service can bring them convenience. Next, there are some baby care products that actually depend on the baby’s preferences. If you buy them directly, there may be some problems such as the products which do not meet the baby's preferences. In this case, short-term rental can not only establish the baby's preferences, but also save the time that spent on dealing with temporarily demand of baby-care products. During the period of the epidemic, it was also discovered that if some customers had already bought baby care products and put them abroad but were unable to leave the country for some reason, these groups of people also have such needs.

​

Difficulties encountered and coping methods

The difficulty is that it is hard to make the business into a large scale, because the industry itself has thin margins. Sometimes, it is necessary to purchase brand new products for consumers to rent, which also has a certain cost. There are not many people who are willing to bet in this field, and because of less manpower, it is difficult to expand the scale.

​

Reasons for continuing to promote the service of baby-care products sharing

Because there are still people who have such needs, and many of the current customer base are recommended by people who have used this sharing service before, which means their "trust". Also, this industry still have a certain profit, which at least able to maintain the basic life, and the working hours are relatively flexible, which also meets the needs of picking up or accompanying children.